A Strategic Alliance is a formal relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. In this day of social networking many of these alliances are being developed over the internet and thus changing the way in which strategic alliances are formed, the reasons they are formed and how they are managed.
This blog's purpose; therefore, is to discuss strategic alliance management within the context of social media marketing and social networking. I welcome comments and thoughts from the readership and look forward to an ongoing publication.
